Marri Retail Private Limited Launches Vivaham Collection – A Tribute to South Indian Heritage
Marri Retail Private Limited proudly announces the launch of its Vivaham Collection, featuring the traditional Veshti and Panchakacham as part of its exclusive wedding lineup. This significant launch marks the brand’s deeper integration into the rich and diverse cultural fabric of South India.
The Vivaham Collection is a celebration of South Indian traditions—an elegant fusion of timeless customs and refined design. By incorporating the revered Veshti and Panchakacham, the collection honors regional heritage while offering modern grooms a sophisticated and culturally rooted choice for their special day.
To commemorate the launch, the brand released a compelling campaign film under the theme, crafted specifically for the South Indian audience. The film portrays a joyful couple immersed in the rituals and emotions of a traditional wedding, bringing to life the charm and authenticity of South Indian ceremonies.
The storyline features a playful yet meaningful exchange—the groom, arriving fashionably late to his wedding, is met with the bride’s simple question: “Are you ready?” This sparks a heartfelt moment that reflects emotional readiness, commitment, and the beauty of beginning a shared journey.
With this collection, Marri Retail Private Limited bridges tradition with contemporary elegance, showcasing the Panchakacham and Veshti not just as garments, but as symbols of pride, culture, and celebration.
